Vetements Calls Out The Fashion Industry On Overproduction with Harrods Window Installations
- Hello at Cece Feinberg Consulting
- Feb 8, 2018
- 2 min read
Luxury department store Harrods is using its world-famous windows to highlight the issue of over-production and waste in fashion by filling four of them with unwanted clothes. Members of the public are invited to donate to the dynamic installation, which has been created with Demna Gvasalia’s Vetements brand.
The new windows have been unveiled today, made up of clothes donated by Harrods employees, but members of the public can make their contributions to the display up until 2 March. At the end of the installation’s run all clothing will be donated to children’s charity the NSPCC.
This is the latest in a number of waste-focused installations Vetements has collaborated on, having taking part in similar projects with Saks Fifth Avenue, Browns East in London and Maxfield in Los Angeles. It is now planning 50 more such installations around the globe.
Chief merchant at Harrods Helen David said of the project: “Working with an industry disruptor like Vetements means that collaborations and ideas on how to give back don’t come in the usual form – this launch is no exception, and we are very proud to be Vetements partner on this groundbreaking initiative and I can’t wait to see it realised and come to life at Harrods.”
Vetements (the name of the brand is simply ‘clothes’ in French) had apparently asked other brands to take part in the installations, but claims they all refused as none wanted to admit that they over-produce. “Nobody wanted to take part. Not a single brand; really huge corporations. Everyone is afraid of admitting that they make more clothes than they can sell,” Demna Gvasalia’s brother and co-founder of the brand Guram Gvasalia told Vogue.co.uk.
