Gen Z and the Transformation of Online Shopping
- Hello at Cece Feinberg Consulting
- Jan 29, 2018
- 1 min read
The spark of change has begun in the world of online shopping, and Generation Z is at the forefront of the metamorphosis. But who is Generation Z?
Gen Z describes a group that's far from underwhelming. Individuals in this category include teens and those in their early 20s, born after the millennial age. Millennials, or those born between 1980-1995, currently are a primary target for advertisers and brands. However, the post-millennial demographic is rapidly evolving into the most influential group of online shoppers.
It’s time for marketers to customize their ads and public relations campaigns and go from two-dimensional pieces to interactive experiences if they want to keep up with Gen Z’s unique way of shopping.
In 2017, a report found that 60 million Gen Zers reside in the U.S. and have a total spending power of $44 billion annually. What makes this upcoming generation so distinct is the fact that they were born into an entirely online world. Being digital-born makes Gen Z the “relative experts” in social media channels. As the largest demographic group in the U.S., Gen Z stands on its own in terms of the way it prefers ads and shops in the digital sphere.
