Shop Sartorial EditorFeb 28, 20193 min readThis is what drives young fashion shoppers“High fashion and celebs don’t have as much influence as the industry might think; only 2% say they’ll buy clothes because a...
Shop Sartorial EditorDec 27, 20188 min readBrands once used elitism to market themselves. Now inclusion sells.Millennials value authenticity, so businesses are embracing inclusion like never before. A generation ago, many brands promoted products...
Shop Sartorial EditorNov 8, 20183 min readWith growing confidence in their finances, millenials are spending more money than ever on luxury goMillennials. They’re the group that’s hard to pin down, and the group whose spending power every retailer imaginable is fighting for. And...
