#marketingstrategy

Oct 16, 20194 min read

How to Attract Loyal Customers to Your Fashion Brand

If you’ve been following me for a while, you’ll know that I love to get feedback and suggestions from my audience, so that I can provide...

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Sep 15, 20198 min read

The Ultimate Guide to Brand Loyalty

It’s important to keep your customers happy. How important? Allow us to illustrate with a few brand loyalty statistics: Customers with an...

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Jun 5, 20192 min read

An Influencer With 2 Million Followers Couldn't Sell 36 T-Shirts and Twitter Is NOT OKAY But...

Twitter is freaking out thanks to an influencer named Arii with 2 million followers being unable to sell 36 T-shirts. Arii has disabled...

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Dec 27, 20188 min read

Brands once used elitism to market themselves. Now inclusion sells.

Millennials value authenticity, so businesses are embracing inclusion like never before. A generation ago, many brands promoted products...

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Nov 2, 20185 min read

Streaming Style: How Netflix Can Save Retail

Netflix has made the personal journey into storytelling more addictive than ever. Binge watching is a real thing, serving as the perfect...

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