#Gucci

Aug 21, 20194 min read

What Is and Isn’t a Luxury Brand: Why It Matters

Louis Vuitton The concept of luxury has become elastic. Its meaning seems to be constantly stretched and overused, without parameters...

Mar 11, 20193 min read

Fashion people eat? The rise of edible merchandise

Next month Prada will open a branch of its Marchesi 1824 bakery in London. And it is not the only fashion house designing its own snacks...

Nov 8, 20183 min read

With growing confidence in their finances, millenials are spending more money than ever on luxury go

Millennials. They’re the group that’s hard to pin down, and the group whose spending power every retailer imaginable is fighting for. And...

Sep 18, 20186 min read

Fashion's Dirty Little Secret: The Grey Market

Fashion’s favourite poster boy of disruption Guram Gvasalia skewered the industry last year for its practice of quietly selling product...

Aug 8, 20183 min read

Why Are Heritage Brands Sprucing Up Their Logos?

Iconic brands are rethinking their logos. Along with luxury labels like Fendi and Burberry, Dockers' announced it will roll out a new...